MATIERE PREMIERE PERFUMES

Olfactory creation is at the heart of the concept proposed by MPA for the Matière Première Parfums’s stand at Printemps of Beauty. Inspired by the quality and purity of the materials used by Aurélien Guichard’s nose, it is symbolized by the perfumer’s table at the center of the project. Concrete boxes surround it to celebrate the act of creation and magnify the collection of perfumes.