After the validation of a concept by a brand and its fashion house, MPA Studio de Création is consulted on the operational deployment.
With a precise knowledge of all the specificities of the trade, shops and "must-do's", MPA offers merchandising guidelines with the aim of giving precise instructions for all types of point of sale.
Bringing a concept to life and adapting it to existing configurations, providing detailed plans for decorators and manufacturers and ensuring that the project will be globally consistent. This is the goal that MPA sets for each Operational Guide Book.